Hey, I'm Diego! 👋

Product Designer

The Netherlands 🇳🇱

Bio

I'm a Chilean 🇨🇱 designer living in the Netherlands, a lifelong traveller and a cycling enthusiast.

In 2013 I founded Teamscope, a data collection software for clinical research. In September 2022 Teamscope was acquired by StudyPages.

I'm currently working on Product Alchemy, a one-man UX/UI design agency and Motion Gurus a animation service for startup founders.

When I'm not working, I'm most likely on my bike. That's where I find my essence and easily remind myself that life is amazing.

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Posts

My 5 tactics to easily get UX/UI design freelance clients

In Nov 2022 I launched Product Alchemy, my one-man design agency. Within 3 months I took it from 0 to 15k MRR. Here is what I've learned about getting clients.

2023: Revenue, what worked, didn't and what's next

In 2023, my design agency, Product Alchemy, earned €77k. In this article I break down, what worked, what didn't and what's next.

My Beloved Bhutan

The first time I came to Bhutan was in 2017, I was 29 back then. It was 4 month trip that changed my life for ever. When I left in 2017 I promised myself I would one day go back.

5 ways to improve your product's UX without a designer

The learning curve to designing pixel perfect UI isn't a short one but the mindset that a UX/UI designer applies everyday is something anyone can start doing today.

Conducting a UX Audit: The 3 Things I do Every Time

A UX audit is likely one of my favourite tasks as a UX/UI designer. It allows me in a few days to take a deep dive into an existing platform or app, look for opportunities for improvement and turn them into stunning new designs.

Opportunity Solution Tree: Quick Summary (Free Template Incl.)

The opportunity solution tree helps product teams define a desired outcome and map the opportunities and solutions that can help solve that outcome.

Getting MicroAcquire'd: My 3 Lessons Learning

In September 2022, I sold Teamscope to StudyPages. This was the first time I sold a business, and I did it via MicroAcquire, a game-changing platform for startup founders looking for an acquisition. In this post, I shared what I learned along the way.

Composable UX: How to make easier-to-use products

During the first decade of my life, I played with legos for thousands of hours. What makes legos magical is that you can compose different generic pieces into a creation that feels like your own. Products that can do the same thing, be composable, are easier to use and give their users a unique sense of ownership.

Design subscriptions: Benefits over traditional billing

There are two common ways to charge freelance work: a fixed price per project or an hourly rate. Both models can create unnecessary tension and hurt a business relationship. Are you looking for a more innovative way? Try a design subscription.

Product Alchemy: Launching my new design subscription

This month I launched Product Alchemy, a service for startups where they can request unlimited UX/UI tasks for a flat monthly subscription. In this post I go through what inspired me to launch this new business, what I've learned so far and what are my next steps.

Shape Up Method: My approach and key lessons learned

I'm a huge Shape Up fan. We implemented it at Teamscope in 2020 with great results. If you are struggling with Scrum or aren't using any product development methodology at all, this post is for you.